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Raise a Glass to Toast Martinborough!

Toast Martinborough

I had barely stepped foot in Wellington last August when I started to hear rumors about Toast Martinborough, New Zealand’s biggest food and wine festival.

Pretty much every local I met raved about it, convincing me I had to experience it for myself this year. When that many people speak positively about something, you listen.

Ever heard of Martinborough?

Nope, me neither.

While Marlborough on the South Island is the internationally well-known wine region in New Zealand, Martinborough, an itty bitty town an hour east of Wellington, has a thriving wine-producing community all on its own.

And we all know I’m a champion of the underdog and lesser-known regions of the world, especially after living in La Rioja, Spain for a year, which meant I needed to check out Martinborough for myself.

Toast Martinborough

Martinborough is compact, producing only 1% of New Zealand’s wine, and of the 30 wineries around town, almost all of them are small, boutique, family-run vineyards that focus on producing handcraft and high quality wines, especially Pinot Noir, my favorite! Slurp, slurp!

While I’ve toured more wineries than I can remember (hey hey, not because of too much wine!) I’ve always preferred the smaller, more local ones, the ones where you will likely meet the owners while having a sip instead of behemoth vineyards that boast how far their vines extend and their shipments reach.

Martinborough is a pocket of tranquil farms and cozy vineyards, just my cup of tea.

Toast Martinborough

In fact, my very first trip I took outside of Wellington in September was to Martinborough with a friend, so it holds a special place for me. We spent a day hopping from winery to winery before passing out around 4pm and then hiking along the south coast the next day.

I fell in love with this sleepy little chunk of New Zealand, and I couldn’t wait to come back. Apparently, I’m not the only one – I just found out Titanic and Avatar director James Cameron lives over there too. Irresistible!

I wonder if he can introduce me to Leo?


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Though I have to be honest, I didn’t fall in love with the drive to Martinborough. There are two main highways out of Wellington on the North Island, Highway 1 and Highway 2 – if that doesn’t give you an idea of how unpopulated New Zealand is, I don’t know what will.

Highway 2 runs over the Rimutakas, a hefty mountain range, to Martinbourgh and the east, and let me just say, that drive is not for the faint of heart.

But…wine. Wine wins. Always.

With the lure of delicious Pinot Noir in the air, it was enough to get me going so I braved the switch-backs and set off again for Martinborough!

Toast Martinborough

Toast Martinborough

Toast Martinborough

Ever heard of Toast?

If you’re a fan of food and wine festivals, Toast is for you. If you’re a fan of local festivals, Toast is also for you too!

It’s difficult for me to even describe how beloved and how popular Toast is in Wellington. 10,000 tickets sell out almost as soon as they go on sale in October for the event a month later, and almost everyone I know who’s been, returns every single year.

80% of people who attend have been to more than one Toast. Holy crap!

For me, that speaks volumes.

Time to see what all the fuss was about.

Toast Martinborough

11 of the Martinborough vineyards participated on Sunday November 17 all day, with huge stages with live music, gourmet food tents and of course, with the wine flowing freely.

Properly caffeinated and ready to go by 9:30, the tiny town of Martinborough was already bursting at the seams when I arrived. When the proverbial whistle blew, everyone was off to the different vineyards.

Each vineyard participating had stages, food and wine tents, tables and spots to relax in the grass or in between the vines, and I found out quickly there is a sort of order to the places to visit throughout the day.

For example, Te Kairanga is normally where people start the day, Alana Estates around noon, and Cape Palliser is where everyone ends up at the end of the day. Chatting up with everyone, it’s easy to figure out, otherwise, just follow the crowd!

It’s like 11 festivals all rolled into one!

Toast Martinborough

Toast Martinborough

Toast Martinborough

Unpronounceable, this winery is nicknamed “TK”

Most of the vineyards are within walking distance of each other, but there are TONS of festival buses that make the loop throughout the day, so you can always hop on one or another if your feet get tired.

Since I came to Toast on my own, I spent the morning trying some new wines, eating the signature dishes and attempting to meet as many people as possible – wine helps with that FYI.

I’ve already waxed poetic before about how friendly New Zealanders are, and let me just say, this was reaffirmed when I was at Toast. Everywhere I turned I was meeting a new group of people and having great conversations.

It was just an overall, happy day!

Toast Martinborough

This is perhaps what I love the most about Toast is it is still very much a kiwi festival. If you want to meet locals and get to see something special, these are the kinds of events to look for. Though I did meet a handful of foreigners, most of them were expats living in New Zealand.

While so many festivals around the world have turned touristic and commercialized, Toast Martinborough still feels very authentic and local, not to mention it’s something everyone can relate to – I mean, who doesn’t love good food, good wine and good music?

Nobody, that’s who.

Toast Martinborough

Toast Martinborough

Toast Martinborough

I also made it my mission to try as much food as possible

Momofuku pork belly buns with hoisin, cucumber, coriander, daikon and sriracha sauce – the magic word! I don’t know about you guys, but I will eat anything that has sriracha on it.

From venison burgers to duck confit to poutine (because that’s exotic in New Zealand) I’m fairly certain I left Martinborough 10 pounds heavier. Good thing I wore leggings.

Toast Martinborough

A note for fellow peanut allergy sufferers

While New Zealand doesn’t have peanuts as a common ingredient in most foods, there are a lot of ethnic influences here, especially from South East Asia and the dreaded Thai food.

Now that there is a burgeoning culinary culture here in New Zealand, especially with fusion food, I have to be careful they don’t throw in some “exotic” peanuts as a topping or have satay sauce hidden in somewhere. Luckily for me, they speak English in New Zealand AND they are aware of the threat that peanuts can cause.

Toast was no exception and when I noticed that a menu at one of the wineries had the words “Thai” or “peanuts” listed on any of the dishes, I mentioned my allergy and they were more than accommodating.

Toast Martinborough

Toast Martinborough

Toast Martinborough

Drinking my first Riesling around 10am – hey it was 4pm in America (yesterday) – I strolled around the beautiful vineyards in among the leaves and watching everyone dance around the stage.

Did I mention they give you a wine glass that hangs around your neck – talk about being prepared! If anyone needs to make sure they don’t break a glass, it’s this girl.

By noon, the weather had gotten nice and warm and things were really getting going at the vineyards – i.e. inhibitions were quickly disappearing.

Though I have to add, I stayed for the entire festival, and though people were pretty drunk by the end, it wasn’t sloppy, especially compared with some of the major euro summer festivals and events I’ve attended.

Toast Martinborough

Toast Martinborough

Toast Martinborough

If I didn’t love the fact that I somehow managed to sneak my way into a truly local festival – am I turning kiwi? – it was the fact that Toast Martinborough REALLY is for everyone, and by that I mean a festival of all ages.

It’s extremely popular with yungins’ like me, but I saw plenty of people my parent’s age rocking out to the live music and downing more wine than I could ever imagine, many of them in matching shirts.

Everyone intermingled and got along, it was a beautiful cliched coming together of all ages in the spring sunshine over good food and wine. Toast Martinborough is a perfect New Zealand experience, combining all my favorite things about this little country in one day.

I just hope I’ll be one of the 80% that come back next year – the odds are in my favor!

Have you ever been to a food and wine festival while traveling? Where’s your favorite wine on the road? Ever heard of Toast? Spill!

Toast Martinborough

Toast Martinborough

Toast Martinborough

The Specifics

  • Toast Martinborough next year is slated for Sunday November 16th, 2014, tickets will go on sale early October here, follow along closely, you’ll have to buy them as soon as they go on sale
  • Many people end up not being able to go so you can sometimes find extra tickets close to the date
  • Accommodation in Martinborough books up WAY in advance, so most people shuttle in and out on the same day, you can buy bus and transport tickets when you buy your festival ticket
  • Don’t drink and drive – they were giving everyone driving out of Martinborough breathalyzer tests after Toast so you won’t get away with it
  • Do bring a hat and sunscreen (both of which I forgot) New Zealand has a hole in the ozone layer above it so you will fry SO much faster than anywhere else
  • Don’t expect to hit every vineyard, it’s best to focus on a few
  • You buy the food and drinks with festival vouchers called “francs” and you can get them at the entrance and at every vineyard
  • Wear comfortable shoes but look cute! Toast is almost like the first big spring event so everyone can’t wait to show up in sundresses and sun hats for it! Take advantage!
  • There’s free water at every vineyard (wahoo hydration!)

Toast Martinborough

Many thanks for Toast Martinborough for inviting me – don’t worry, I’m keeping it real – all opinions are my own, like you could expect anything less!

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16 Responses to Raise a Glass to Toast Martinborough!

  1. Lily December 5, 2013 at 5:14 am #

    Looks like so much fun. I will definitely have to keep my eyes out for tickets next year.

    • Liz December 5, 2013 at 5:49 pm #

      It’s amazing! I hope you get to experience Toast one day for yourself!

  2. hanaraw December 5, 2013 at 6:36 am #

    I had wondered when you were going to write about this – glad you enjoyed it! The weather certainly played along this year. Last time we went, admittedly many years ago, it managed to hail. But on a good day? Brilliant!
    Its good to hear the peanut allergy was handled well. Increasingly common now, so perhaps better understood. Still, it remains hard to read all that small print on packaging if you’re feeding yourself, and some cuisines are just in the too hard basket for eating out. Intrigued to hear how you handle travel in Asia, or do you just avoid places where there is a language gap combined with low allergy incidence?
    I saw an encouraging news item this week on treating children with multiple food allergies. I think in a few years time there may be a treatment path widely available that takes away the fear. Ties you to eating allergen every day though…

    • Liz December 5, 2013 at 5:48 pm #

      Oh man, my life would get so much better if they could treat it! I am planning some big trips to Asia exactly to show how people can trvel there with these kinds of allergies.

  3. Ashley of Ashley Abroad December 5, 2013 at 9:39 am #

    A wine festival called Toast? With pork belly buns? I want to go.

    • Liz December 5, 2013 at 5:47 pm #

      it’s all kinds of fabulous :)

  4. Jessica of HolaYessica December 5, 2013 at 5:34 pm #

    Um, wine glass that hangs around your neck? Genius! Sounds like a great day out. I went to my first winery a few months ago in Temecula in California and it was amaaazing. I’d so be down to go to Toast!

    • Liz December 5, 2013 at 5:53 pm #

      It’s really awesome, and the wine glasses are genius!

  5. Andi December 5, 2013 at 8:39 pm #

    What a lovely experience!

    • Liz December 6, 2013 at 5:51 am #

      It was really lovely!

  6. Sarah Palin December 9, 2013 at 3:58 pm #

    I must get myself to one of these days! Looks wicked man!

  7. Amanda McGough December 11, 2013 at 10:23 am #

    Oh wow! These pictures are just gorgeous and it sounds like the whole event was just lovely. This makes me super antsy to hit up a wine festival ASAP. :)

    • Liz December 11, 2013 at 8:43 pm #

      Thanks Amanda! It is a really great festival!

  8. Bridget @ A Traveling B December 12, 2013 at 8:22 pm #

    Wine festivals are just the best! This one looks particularly fun. I happened to be in Budapest in September during their annual wine festival and I made sure to change my itinerary to spend the rest of the afternoon there. Trying the wine is essential to learning the culture (or at least that is what I tell myself).

  9. Adam Finan January 31, 2014 at 9:04 am #

    This looked like a great wine festival. We never got to the Marlborough region but explored the South Islands wine regions

    • Liz January 31, 2014 at 10:51 am #

      yeah the South Island has the bigger rep for wines, but Martinborough was AWESOME!

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