Is it too much to ask to save the planet?

Stand with me and follow along as I work to demand sustainability

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All changes start with a simple idea right?

Is it too much to ask to save the planet? With the way things are going, apparently it is. When did this happen? How did this happen?

How has it become the norm to see the world beginning to fall to pieces and look the other way? Our beautiful, stunning, Instagrammable planet is unraveling at the seams, and we shrug our shoulders and say “well, what can I do?” Things like climate change are such big, almost inconceivable big issues, that it feels like one person can’t make any difference so, meh, why bother?

When the reality is yes, one person can make a difference. One person can start a tidal wave of change. Spoiler alert: I’m trying to start a tidal wave here. Well, continue the tidal wave that others have started, like my idol Jane Goodall.

In fact, the World Travel and Tourism Council (WTTC) is addressing this with their latest project, Is It Too Much To Ask? By addressing 10 key issues within the travel sector, we can work towards fixing them in our everyday lives by pledging to change things that are currently threatening the planet.

sustainable tourism

Just today I was filling out a form online for a travel conference and it asked me to tick the boxes of my “editorial niche.” That’s fancy talk for what I like to blog about.

Since alpacas and travel screw ups weren’t categories, I started to scroll through my options. Hmmm, food travel? So much yes. Adventure travel? Obviously. Eco and sustainable travel?

Oh god, here we go again.

WHY IS THAT EVEN A CATEGORY? Shouldn’t all travel be sustainable these days?

And what’s the alternative? Unsustainable tourism? Well, sounds about right actually. Even though it’s painful to admit.

sustainable tourism

Listen, no one likes preachy people online telling you how to live your best life. I get it. It’s right up there with vegans and people who run marathons – like is it possible to be vegan or to run marathons without making sure everyone around you knows it? I doubt it.

Though I will suppose fitness and less beef consumption are both good things, but still.

I’m not here to preach or tell you what to do, and I’m certainly not here to tell you that I’m a shining specimen of humanity when it comes to sustainable travel because I’m not.

But I’m trying.

I’m still learning. That’s what matters, right? Imagine if we all actually tried instead of giving up before we even started. What a position we might be in!

sustainable tourism

What I want to do is share my journey of trying to become a better human and my personal efforts of trying to get better about how I travel with you all. If it inspires some of you to join me in becoming more responsible too, well then, isn’t that great? If it pisses some of you off? Well, um, awkward.

Currently there is no way to regulate every single business or person in the travel sector. It’s not possible, which means there is no governing or regulating group that can dictate or control sustainable practices.

But we the people can. And that’s what I’m going to start doing. If we demand it, things will change.

sustainable tourism

The World Travel and Tourism Council (WTTC) has come up with 10 major issues in travel (and life in general, really) that are threatening our beautiful world that we can ACTUALLY CHANGE. And right now you can pledge to each one, standing up and saying you’re not cool with these unsustainable practices.

From cutting back on plastics to buying local to conserving water, there are 10 major things we could all be easily doing better if we only commit.

Ah but there’s the catch part right? Committing is super hard. If I were a person who was strong and committed, I’d be 20 pounds lighter and probably could run the world.

For example, I decided way back in July to cut out plastic bags, plastic straws, to-go coffee cups and plastic water bottles out of my life. Two hours later I walked out of a cafe with a latte and didn’t realize what I did until I got to my car. Crap!

The next day I was scanning my groceries at the self-checkout at the supermarket when I realized I left my canvas bags in the car. But this time I stayed strong and I left all my vegetables there and ran out to the car to get the bags. It’s easy to just say, oh I’ll be better next time. It’s much harder to retrain yourself on such basic things as how long you shower for.

So while on the surface it sounds super easy, I get it, for me and for people like me, it actually can be hard. Let’s struggle together!

sustainable tourism

I signed up for the very first pledge on the WTTC “Is it too much to ask?” campaign because for me I think it’s the hardest pledges I can make – demand sustainability.

I pledge to demand to see the environmental and social policies of the companies with which I book my travels

By default I take this to mean also with the companies I chose to work and partner with, which is a big freaking deal, and it’s going to be very hard to put in place. But I’m going to try because I believe it’s really important.

Not only am I going to try and focus on booking with companies that have decent and proactive practices towards sustainable travel, I’m also gonna start bringing it up and talking about it with everyone else. After all, nothing will change if we don’t say anything.

You see, with this kind of stuff silence and not saying anything, actually is consent. I’m not going to be silent anymore. What about you?

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I don’t expect to snap my fingers and change either myself or the world overnight.

I was raised by glass half-empty lawyers, and I’m pragmatic enough to know that is just not how the world operates. This is a battle. It’s a long war for change against two of the most powerful forces in the world – the might of money and the strength of laziness.

I don’t know about you guys but I’m tired of living in a world where we’ve shifted to a “what’s in it for me” mentality. How about what’s good for the planet? What about the future? Why have we stopped looking ahead?

I pledge…to speak up when I see irresponsible, dangerous, unsustainable or plain wrong practices or activities that may cause harm to people, animals, or the planet. I will endeavor to do my best to change the wrongs I see in whichever way is available, whether by informing the right people, giving feedback to management, or by educating those around me about the responsible way to travel.

You know, humbly.

sustainable tourism

My blog and travels have always ticked the box for geotourism:

Geotourism is defined as “tourism that sustains or enhances the geographical character of a place – its environment, culture, aesthetics, heritage, and the well-being of its residents.”

Travel for more than merely the sake of travel. Travel with a purpose. Travel with a conscious. Can’t that become the norm? Can we make that the new definition of travel in general and make unsustainable tourism its own niche?

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So where to start? What can we do?

The Global Sustainable Tourism Council (GSTC) sets global sustainable standards and gives travelers like us a database of tour operators, hotels, and destinations meeting the criteria for a sustainable place to visit. THANK YOU! I’ll be having a peruse when planning my next trips for sure. They have a super helpful page of what you can do to travel more responsibly.

You can also check out National Geographic’s map of handpicked formal geotourism experiences, which sustain or enhance the geographical character of a place.

See what farms, forests, and businesses that meet environmental and social standards to become Rainforest Alliance Certified and help you take your first steps towards green vacations.

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Without Earth, we will have nothing. We live in a world of finite resources and we are using them up rapidly. We all share this amazing planet, it’s time we started respecting it instead of thinking short term and taking whatever we want without a second thought for the future.

I am lucky enough to travel the world and I have the firsthand the best and worse of humanity. Well, maybe not the worst, but I’ve seen some pretty ugly stuff in terms of how we are treating the planet. I’ve been privileged enough to see amongst some of the purest, untouched wilderness on earth and I’ve walked through filth and poverty like you can’t even imagine. How can we reconcile the two?

We have to stop screwing things up and start actually making a change. We have been talking about sustainability for years. We know it’s important. Now it’s time to make it mainstream. Is It Too Much to Ask asks people to take on sustainability as a principle when they travel. Consenting on unsustainable, and frankly dangerous practices, harms us all. We have to stop.

Follow me on Instagram over the next few weeks as I share how I am making my pledge to demand sustainability into practice. Sign up for one of the 10 pledges along with me and be part of my journey to being a better traveler and an all around better human.

Do you travel sustainably? Is it important to you? Which pledge would you chose? Spill!

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Many thanks to WTTC for inviting me to help spread this important message. Like always, I’m keeping it real, all opinions are my own, like you could expect less from me. 

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35 Comments on “Is it too much to ask to save the planet?

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  1. Thank you for this. THANK YOU. Thank you for recognizing you have a platform and vowing to use it (in part) for social change. As a classroom teacher I share your vision and passion for making a mark on others in a way that truly matters. No matter how small the impact, it still counts. I’d love to see you expand on this theme of eco travel and responsible tourism. I have family who was affected by Hurricane Irma, and climate change has never felt more real. I have a feeling you understand too.

    Thank you.

  2. Give me a break, Liz. If you actually cared about sustainability you’d stop flying altogether and walk or cycle everywhere. I assume you know how much pollution planes create – so why exactly do you fly so frequently? This is just a way for you to claim a niche and it is clear you don’t truly care about pollution and climate change.

    1. I always offset my carbon costs for flying but yeah I have to fly a lot for my job, sorry. Can’t cycle overseas when you live on an island, and I think travel is always a good thing, period.

  3. Hey Liz, you´re so right. As more and more people are travelling worldwide, we need to make sure it´s done in a sustainable and conscious way. Small changes can make a big difference!

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